Brand Experience Location Berlin
310 m² industrial loft in Berlin-Neukölln for brand activations, product launches, incentive events and brand shoots – up to 100 people.
We don’t believe in sterile backdrops or interchangeable white box halls. A brand needs character to stay in the memory – and that’s exactly what delivers it Iconic Studio.
Your brand activation in Neukölln
Forget classic, stiff event areas. Our light-flooded loft offers you absolute freedom to stage your brand radically real and uncensored. Whether it’s an exclusive launch, pop-up space, panel talk or high-end press dinner – the combination of industrial rawness and state-of-the-art infrastructure attracts people and creates content that organically performs.
Key facts
- Beamer + Festivals & mobile canvas
- 2 x sound system evox jmix8
- Light installation Apelight Mini (6×)
- tables & Chairs up to 70 people (5 €/p.)
- cargo elevator
- Internet 100/50 Mbit
- Technical support (1 hour)
FAQ — Questions about the Brand Experience
The loft is extremely changeable. We host product launches, brand activation shoots, press dinners, creative agency offsites, experiential pop-ups and brand-sponsored culinary events for up to 140 standing guests.
Genuine, unframed industrial charm of the 1930s instead of sterile white box. Through the active motorcycle workshop and the tattoo studio in the house, the location breathes the real Berlin creative culture. In addition, we offer full access to our network for sound, gastronomy and event conception.
Through our partners you get everything from relaxed basic catering from 25 €/person to buffets for €45/person to a tailor-made premium concept for €70/person. Alternatively, we integrate the show kitchen with Smeg oven directly as an interactive live cooking stage.
The loft is intended as a flexible playground to keep your brand in focus. Smaller setups, branded displays, roll-ups or free-standing installations can be delivered directly to the 3rd floor directly to the 3rd floor and placed in the room thanks to our large freight elevator.
Of course. Just write to us via the booking form with your desired date and format. Our management team will get in touch with you within 48 hours to arrange a quick viewing appointment on site in Neukölln.
Every event is different. We can make (almost) everything possible!
no time? You can also call us directly or send us a WhatsApp.
Otherwise, please fill out the fields relevant to you and we will get back to you as soon as possible.
Industrial charm meets branding
Our studio is not an isolated photo studio, but part of a vibrant microcosm. In the same factory building we operate a custom motorcycle workshop and a professional tattoo studio. Between screwing bikers, artists and design studios, this location breathes the real Berlin creative culture. This unset, rough energy transfers one to one to your event.
Flexible for any format
Product Launch & brand activation
Contrasting backdrops that give high-end products an unseen stage and ensure maximum impact.
Brand Content Shoot & Editorial
Perfect daylight and changing textures for high-end campaigns and accompanying content productions directly parallel to the event.
Press Dinner & Media Events
Intimate, focused settings for multipliers, specialist media and creators that transport your message unfiltered.
workshops & Creative Offsites
Entire space as an event area. Dancefloor, bar in full operation, workshop as a smoking room. Seating up to 80 people. Standing up to 140 guests.
Supper Clubs & Curated Dinners
Entire space as an event area. Dancefloor, bar in full operation, workshop as a smoking room. Seating up to 80 people. Standing up to 140 guests.
Selected Projects
Dior x numero Berlin | Editorial Production
High-end fashion meets industrial structure. Our loft served as a minimalist backdrop for the Dior production in cooperation with Numero Berlin. The project shows how effortlessly raw concrete and absolute premium aesthetics merge with us.
babashura supperclub | Team Event & Brand Partnership
Long panels, atmospheric industrial light and exclusive brand partnerships with Vertere Berlin and Berlin arsonists. This is how you stage a progressive food & Event format that will be remembered. creative culture. This unset, rough energy transfers one to one to your event.
Oysters & Bubbles | Business Incentive
Premium networking away from classic corporate nonsense. This Business Incentive has perfectly combined high-end networking, exquisite food and business exchange.
Ikonic Birthday | Brand-Sponsored Activation
When Jägermeister, Fritz-Kola, Red Bull Organics, Corona and Johnnie Walker support an event together, the loft becomes the ultimate playground. Our social proof for large-format activations.
boozy brunch | Live Content Production
The perfect symbiosis of upscale food concept, live DJ set and content production. Here it was shown live how Brands hosts events and push digital content at the same time.
Catering & Production
Good food is essential for a successful activation. We work with Berlin caterers who, like us, are absolutely not in the mood for a thread of uniformity:
Catering Basic: from about 25 € / person.
Catering Buffet Style: from about 45 € / person.
Catering Premium / Custom Concept: from about 70 € / person.
Show Kitchen & Live Cooking Stage
Our fully functional show kitchen with induction hob and Smeg oven is not a hidden preparation room in the background. Use them as an interactive live cooking stage and make the culinary craft the central visual element of your Brand Experience.
clients
